Adelphi Street leads to the staff entrance to the Winter Gardens.
On the end wall underneath the poster advertising its attractions is a mural by street artist id-iom in collaboration with My Dog Sighs - see photos on the artist's blog
It was created as part of a free Urban Art Festival organised by Sand, Sea & Spray
The title and text of "Taking the cure" refers to the Victorian pastime of coming to Blackpool to bathe in the sea as it supposedly had healing qualities.
I took the first photo on our visit in June which would have been just a few days after its completion.
I took this closer view in September and it seems the title has been erased.
When I researched this earlier I discovered a post somewhere that said some people had associated the title with drugs but I can't seem to locate the reference now.
A contribution to Monday Murals.